Equativ

About Equativ

Equativ is a leading ad technology provider, and through our partnership, Connect MENA offers advertisers access to the most advanced ad tech solutions available in the market.

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Solutions

Equativ Buyer Connect (EBC)

A unique media planning platform designed for and by media buyers to enable them to optimize performance, plan with real-time inventory insights, use advanced targeting, and more.

Interactive Ad Formats

Engage users with creative innovations! Showcase several products and features within the same space, add backgrounds and countdowns to your videos, include QR codes in your landing pages, and more.

Gaming Media Planning

Reach higher engagement with seamlessly integrated in-game format ads that are in a highly viewable environment, non-intrusive, highly engaging, and clickable, or non-clickable.

Attention Metrics

Measure user attention to drive better ad outcomes by leveraging AI-driven attention measurement technology, assessing the true quality of media, and more.